Fitzrovia Red

Born from the colour of deep conversation and cigarette smoke, Fitzrovia Red evokes the essence of its namesake neighbourhood where artists, writers and thinkers converged in the 1920s. It’s the shade of a gallery wall waiting to display meaningful artworks. The colour of London brick bathed in the softened glow of dusk. The hue of merlot by candlelight. Use its deep, warm properties for welcoming, convivial spaces like dining rooms and hallways.